Based on the brand’s vision to inspire more play in the world. Coca-Cola VN launched a small campaign “FANTA Play” for pre-teens to promote “ More Fanta, more play”. This project included KV, can packages, point-of-sale marketing, and OOH displays (Supermarket). The visual is rooted in Fanta’s orange heritage and embodies the brand’s imaginative, exuberant spirit. With a range of branding elements that allows Fanta to emphasize different messages.